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What? Apostrophe is U+0027. The distinctions created by these extra Unicode characters will never be faithfully reflected in most text, because English speakers only have one key to type them with and don't care.

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The author's point directly conflicts with your suggestion of using U+0027. The author correctly states that the apostrophe when used inside a contracted English word should be treated as a modifier letter. There is a Unicode apostrophe character set aside and labelled as exactly this--U+02BC.

The author's point makes sense to me. I agree and my initial thought is that the correct thing to do is recommend U+02BC be the apostrophe.

This is something for the future. It won't be faithfully reflected in text for years or decades.

There's plenty of existing software that already takes those keyboard keys and converts them to a different character based on context. Changing which character is used for the conversion shouldn't be a big deal.

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