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The whole idea of a business plan contest is screwy. Ideas are a dime a dozen, it's all about execution. If I were to start another startup tomorrow, I'd just scrape TC for the newest and hottest set of startups for an idea, tweak with my own twist and attack head first.

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The business plan contains more than the idea, it should contain the planned execution. For instance, how will you promote your product? Partnerships? Media campaigns?

Of course, the business plan is just a stack of paper. You may have brilliant execution on paper, but who knows if you will be able to pull it off.

Insert mandatory quote about military planning being necessary but not surviving the first contact with the enemy

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