Eric Schmidt: "If You Have Something You Don't Want Anyone To Know, Maybe You Shouldn't Be Doing It." [1]
Mark Zuckerburg: "They trust me — dumb fucks." [2]
Tim Cook: "I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be." [3]
Tim Cook: "Our business is based on selling products, not on having information about you. You are not our product." [4]
Tim Cook: "We take a very different view of this than a lot of other companies have. Our view is, when we design a new service, we try not to collect data" [5]
[1] https://youtu.be/A6e7wfDHzew
[2] http://gawker.com/5636765/facebook-ceo-admits-to-calling-use...
[3] http://techcrunch.com/2015/06/02/apples-tim-cook-delivers-bl...
[4] http://www.macrumors.com/2014/09/15/tim-cook-on-privacy/
[5] http://techcrunch.com/2014/09/15/tim-cook-holds-firm-on-imes...