Maybe this is cool? I can't tell. The landing page provides little information. There are videos, but they're overproduced (at least the first one) and I ain't got time for that (rimshot).

Really, just seems like a crappy design with a focus on all the wrong things, a design I've seen 100 times before; all the bells and whistles of modern web design (like video backgrounds), but little to no actual content. Maybe take a look at apple's own watch page for some ideas.

Sorry if this is harsh. The product might be cool - but the page fails to engage or inform, and I am left frustrated because I want to know more, but the site fails to deliver.