Pocket Is Now Built into Firefox

I find this super disappointing. Why select Pocket out of the plethora of other services? Why even take the stance of endorsing any proprietary, probably-for-profit service in Firefox? Arguably, this is even more visible than Yahoo (and previously, Google's) sponsorship.

Seems like a compromise of ideals, and it worries me that they must be in dire financial straights to accept possible kickbacks like this.

The corresponding Mozilla press release: https://blog.mozilla.org/blog/2015/06/02/firefox-puts-you-in...

Anybody got a giude on how to remove this from FF?

Mozilla provides one - https://support.mozilla.org/en-US/kb/disable-pocket-firefox

AFAIK, it's not adding an addon, or code-support. It's essentially just a bookmark in a prominent position.