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This looks similar to coach.me, aside from the "hire a coach" aspect. Or, am I missing something?

Just looking at that site now and how they pitch their product, I would say the difference is in how specific things are.

Their example says "Get fit", whereas in Streaks you would have a task "Walk 5,000 Steps"

True. I actually use custom goals with Coach me, so I could totally make a specific task like that.

Haven't checked out either site, but nothing wrong with a little competition.