We never had any intention of operating in a regulated industry, nor do we have the resources required to do so.
"Oh, it was just for shits and giggles" ... when there's real money involved?
A peek at archive.org shows the sales pitch at the time of the SEC traffic / tracked visits. I'm not seeing anything about "for entertainment purposes only" here:
The mission of Sand Hill Exchange is to democratize startup investment.We believe the startup ecosystem benefits when everybody can participate in startup growth. Our vision is to extend the power of public markets to private companies.
[source: https://web.archive.org/web/20150315015146/http://sandhill.e...]