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On Twitter several months ago, the financial columnist Matt Levine said something along the lines of "Sand Hill Exchange can't possibly be legal" and one of the founders replied saying "You've got it all wrong, you just don't understand what we are doing".

Some things really are as simple as they seem on their face.

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After reading Levine's column [1] and Sand Hill Exchange's response [2], I'd have to say they were amazingly clueless.

[1] http://www.bloombergview.com/articles/2015-03-11/how-should-...

[2] https://twitter.com/sandhillx/status/575659746507649024

I can't imagine how that call went.

Especially interesting in light of this, their analysis of traffic from the sec: http://sandhill.exchange/blog/sec-analysis

bloombergview.com is 4th on that list of referrers from Google analytics (here: http://sandhill.exchange/blog/sec-analysis). I wonder if some guys at the SEC read his article and said "Hey yeah, that does seem illegal!".

...and the SEC reads his blog so they make waves to GET on his blog ;-).

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