You were being sarcastic, but that is a very good point. I am tired of feel-good "stop taking hot showers" + "ask for paper bags at the store" kind of articles aimed at individual consumers. Sure it makes the writer feel good, it makes the consumer feel good -- they are all working together to save the planet. But if they really wanted to have an impact they should aim the article at the government and the big industrial giants. Instead of "stop taking hot showers" the article should say "write your representative".
Because even a million people taking cold showers might not make as much difference for the environment as installing a single scrubber on a coal plant, or forcing P&G to stop dumping tons of crap into the air. Those are the things that really make a difference. But somehow those things don't get talked about in the mainstream media.
Then we have China and it is a real big problem. How does one make China cut down on its coal plants? Can they claim that they are still industrializing, so they shouldn't adhere to the same rules as the rest of the 'already developed' world? Can we tell them what to do when we are also major offenders? Want to do something, talk to your congressman. Get involved, get the media involved...
And I am not advocating to start buying Hummers and letting our hot water run all night, but we shouldn't delude ourselves that it actually makes a real difference. We do it because it is a good thing to do, it make us feel warm and fuzzy but that is about it.