Amazon is acting like a Pawn Shop owner taking advantage of the guy with the original Picasso by telling him that it was a common forgery. Nobody in their right mind should sign up for these contests, and it pains me to see intelligent people duped into it for "the exposure".
TFA was pretty clear that none of the teams at the competition had anything close to this. The winner, which was far ahead of competitors, was able to move ten of a group of twelve specially-selected objects in twenty minutes. It's quite possible that some of the competitors will eventually create what you're talking about, but it doesn't seem that they've given away their grandchildren's inheritance just yet.
Believe it or not some people enjoy the competition, the challenge of solving an interesting problem you had not previously considered, and over all advancing the technology of the world they live in far more than gaining absurd amounts of monetary wealth.
This attitude disappoints me greatly.
The team that won was the robotics research unit at the Technical University of Berlin: https://www.robotics.tu-berlin.de, second place was MIT.
I hardly think they were "duped" into competing.
These people do research. Having a specified task that multiple teams "compete" on is there just to give a good comparison of the different approaches, otherwise everyone is picking their own tasks and it's hard to see what benefits / cons each system has.
What next, complaining that researchers publish open access papers for "the exposure" rather than selling the ideas?
Edit -
Here's a list of the teams: http://amazonpickingchallenge.org/teams.shtml