I just take issue with the nomenclature. It fits in to a general narrative that I dislike in our industry. Of course there is a long tail in terms of productivity, that's just how life is. But turning that into a buzzword does a great disservice.

You don't see companies in other industries pretending that their product is a special snowflake and demanding rockstar 10x whatevers. No, they manage to be more mature about the whole process.