I agree with everything you said, except that in some countries like France, wine is -by definition- not a luxury good. And I would dare to say, that culturally is not treated like that either.

In other places, like my country of origin Chile, wine is actually legally a luxury good. It has a luxury good tax, and it's culturally viewed as a luxury good by most of the Chilean society.

I would like wine to be a closer thing for people in my Country and here in the States. Like a good book that your local bookstore could suggest you to read could change your life. A good wine, recommended by your local -serious- cavista could change your life too.

In a society that's pretty much immersed in Fast Food and Soda, this would be like a refreshing breeze of cool air :)