You know, the age of ACTUAL pop-up windows really sucked, and it was amazing when browsers rendered them largely obsolete by limiting how websites could launch another window but at least all of those had the X in the SAME EXACT PLACE.
The new crop of lightboxed modal popups that are now ubiquitous are 100 times worse since they:
- are modal
- often work poorly on mobile
- have as many different dismiss mechanisms as there are popups
- web marketers love them