The whole video felt like something Apple would put out.
- When Apple talks about design, they do talk about design; - When Google talks about design, they talk about swishing, swirling, rippling effects and all that jazz. Not design, basically.
Again, this is mistaking design for decoration. And this is something that engineering-driven companies typically do, when they try to say out loud that they care about design (or, in reality, when they try to look cool and fashionable/hip/whatever).
More and more I'm thinking there are 3 levels of usage for a mobile device.
- Fixed and instant: calling/answering/taking a picture
- Semi instant: finding directions (often less urgent than the previous)
- Complex: browsing, reading
the ~iPhone displaced the first level, which was the norm of dumbphone, fixed hardware interfaces. More and more OSes are aiming at making everything as the third. I can't get the lollipop phone interface in my mind, I'm even jealous of my mother's Bada based samsung.