(That's still worse than an electric heat pump though, though - those have > 100% heating efficiency in terms of electricity input).
"Coefficient of Performance" being the over-100%-not-technically-efficiency measure for heat pumps. [0]
Or "Seasonal Energy Efficiency Ratio" if for god knows what reason you want to measure it in British thermal units per Watt hour. [1]
So a setup like this isn't actually competitive with a heat pump in most conditions, but if the electricity was going to be burned in a datacenter anyway you might as well use the heat for something productive.
https://en.wikipedia.org/wiki/Coefficient_of_performance
https://en.wikipedia.org/wiki/Seasonal_energy_efficiency_rat...
edit: Upon further googling, it looks like I was stupid here. So almost all energy consumed by a PC is dissipated as heat? Did not know that, sorry.
Yes. The other forms of energy leaving your PC range from tiny to infintesimal: light from the keyboard/case LEDs, kinetic energy in the exhaust air molecules, radiated RF (both intentional like WiFi and unintentional), radiated sound (both intentional from inbuilt speakers or connected headphones and unintentional from vibrating components), earth leakage, and resistance losses in external wired network connections.
Most of these forms are then reabsorbed and converted to heat by other objects in the immediate surroundings as well.
Increases in the energy stored within the PC are entirely dominated by temperature increases (which will equalise with the surroundings over time). There would also be a truly infintesimal amount of energy stored in changed potential energy in magnetic domains on your hard disk or stored charges in your SSD.
"Can I really heat my home for free using your heater?"
"Amazingly, yes! The Heater measures how much energy it uses to heat your home and you’ll get fully reimbursed for the cost of this energy. This means that with our Heater you’re heating your home for free!"
I can't find anything about a cost sharing agreement, the only cost I can see is the upfront purchase price in the BBC article (although nothing on the nerdalize site itself).