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Or, more likely, they just use the mobile app.

I was just going to point out the mobile app factor. Looking only at Google does not count search on App stores. It also does not take into account that over half a billion people are mobile only users. Source Q414 earnings slide deck. http://files.shareholder.com/downloads/AMDA-NJ5DZ/3515235624...

lose* - this is one of the only misspellings that seem inexcusable to me. It's my ultimate pet peeve, because they don't even remotely sound the same.

The article itself scoffs at the study, and continues with a long discussion that has nothing to do with it.