Hacker News Reader

The brilliant part of it was making people tag their names into the Facebook profile's photos. You get those photos showing up in the Walls and news streams of contestants who then explain what they're doing to their 150+ friends who then tag themselves and share the promotion again.

Brilliant use of the tool to capitalize on network effects of Facebook.

View on HN

Yeah, this seems especially excellent for getting initial awareness of a product – in this case, that specific IKEA location, as represented by its manager.

It also seems like a good way to build a mailing list, as the Obama campaign did when they got everyone's phone numbers so they could text them the name of the VP pick. That was some brilliant use of social media for old-fashioned mailing-list-building disguised as a gimmick.

Reply on news.ycombinator.com