How To Run A Beta Test... Or Not?

namesuppressed.com

11 pointsJim_Neath4 comments

On that note:

I'm building a site and would eventually like to start accepting email addresses for beta testers. I've never done beta testing before and don't know where to begin. How do you email everybody? Do you send them all the same email, or do you individually email everybody with a personalized beta code so that you can keep track of how many people are participating? It's all very foreign to me...

Any suggestions?

I suggest using mailchimp for mass-email. They track link clicks etc and also support templates so that you can send "Hello Jack, here's the beta link you asked about" to a many people at once. Make sure to enable google analytics integration as well. I didn't try personalized beta code, but more information is always better than less information.

Published 2004.

I didn't actually notice the date until after I'd posted it. A lot of the information still seems relevant now though.

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