1) Why/how to price productized services at $500+ per month, and what this implies for your target customer and delivery methods.
2) Delivery specifics: AppAftercare has N clients for M principal consultants where N >> M. Each consultant is principal with regard to a client portfolio, rather than e.g: striping incoming requests across all available consultants. This means incoming requests generally handled by someone intimately familiar with codebase at issue.
3) Einar's brief sketch on how he does prospecting, which is the single most impressive part of a very impressive business. Briefly, he algorithmically identifies signals which suggest that a client is uniquely in the market for the product, scalably identifies decisionmaker contact details, and then cold pitches them with an 80/20 email where 80% is templated and 20% is client-specific value. After closing the new client all services are actually provided through the team.
Capsule summary: a great way to spend your hour if you consult. Even assuming one does no productized consulting the prospecting discussion alone (approximately last 3rd of interview) is more than worth your time.