Saab Group (http://en.wikipedia.org/wiki/Saab_Group) is the kind of parent company of Saab Automobiles, which was the car manufacturer. The parent company is (much) more focused on defence technology, such as fighter jets and subs.

The auto-playing video on their site was scary; I didn't have audio or headphones so I have no idea how the strange-looking name is supposed to be pronounced. "VR icon" seems awfully generic for a profiled product like this.