This article should also note Starbucks is experimenting with moving back towards "local" coffee houses[1]. I'm sure someone who currently lives in Seattle can give more information on how well this process is being received (instead of my own knowledge, which is that of someone who used to live in Seattle and follows local issues still), but I have a very low opinion of the strategy. I would prefer my local coffeeshop to be local, not appear local but fund a company that probably doesn't care what happens in the neighbourhood.

[1]: http://seattletimes.nwsource.com/html/localnews/2009479123_s...