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> Works as marketing but I doubt marketing was his first thought.

The fact anybody cares about this at all is a testament to Patrick's masterful manipulation of online audiences.

The fact you believe "I doubt marketing was his first thought" is why it works so well. You don't realize you're being manipulated into internalizing the personal brand of someone more clever than you.

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Few years back I had a side project start making $20-30k/yr passive from about an hour's worth of effort, total. I don't talk about it (or wouldn't talk about it further) to market it or me, but just because it's a novel story that people find interesting. From the early days of talking about BCC, I recognised the same wonder in patio11.

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