Researchers first to create a single-molecule diode

That's a very weird naming pattern for articles that phys.org seems to follow: XXX does XYZ. Now I'm quite aware that that's the usual "buzzfeed" approach for naming their posts but I'd expect more from a science website.

Seeing "Researchers first to create a single-molecule diode", "Engineer develops real-time listeria biosensor prototype", "Physicists develop efficient method of signal transmission from nanocomponents" et al. I'm wondering what the intended audience for their articles is.

Anyhow, after researching the article at hand I quickly discovered that the text is actually copied in verbatim from the official news release which was titled "One step closer to a single-molecule device". Maybe we could change the URL to that? (Not sure whether there's a better source than the newswise.com one though - it looks quite official )

http://www.newswise.com/articles/one-step-closer-to-a-single...