The music labels will never have to 'realize' this because, short of a cultural revolution, it will always make the most money. I'm a musician, I am very picky about the music I listen to. My wife? Not quite as picky. She will hear a song on the radio, like it, and become a fan of that song. Her, along with probably 90%+ of the general public don't carry the same snobbery that I do, and have no guilt liking a Nickelback or a One Republic song. Edit: I meant One Direction, but same thing.