For example, if your business is using any sort of machine learning model to govern a process, and you have some sort of idea of how you want this process to run throughout the day, you can build a PID system to change the model thresholds automatically to govern that plan.
An example might be any sort of retention/marketing strategy where you want to reach out to customers based on some factors X, and have a certain quota/capacity to do so during a day, and the expected number of customers with the best factors X can change throughout the day/week or is just erratic.