Thanks SO MUCH for this...As a "green" company that (ohmygod!) doesn't actually have the word "green" in the title, we're constantly being asked "why the name?" Meanwhile, we're sitting there talking to VCs about sites like "Etsy." I hate being condescended to by a painfully obvious name. Like those washcloths that say "wash" and the towels that say "dry." C'mon.
I love this stuff! What a coincidence with the LEGO name. I can't believe they didn't plan that out. The Six Apart name is interesting too.