I was thinking something similar. I immediately thought, "wait, doesn't a speed change imply a force on the bearing, and wouldn't that necessarily imply friction between the bearing and track?" Under load (and I've no idea how much), I just imagine this applying a subtle little ba-dump-ba-dump-ba-dump to the bearings as they spin around.
Their innovation seems to suggest that this is such a small change that it has less of a bump and more of a very slight shape change effect. So there may actually be something there - I've certainly seen stranger topological results. But until I see one after a few thousand hours in a high speed motor, I'll be on the fence.