Firefox to Serve Up Ads Based on Browsing History
pcmag.com
pcmag.com
The user interface is designed to help you understand why you are seeing the ad, and to allow you to easily and permanently disable this type of advertising from your experience.
Our goal is to provide effective, relevant advertising without sacrificing user privacy.
For those interested in the transparency of this, all of the server-side software for this is on github:
https://github.com/mozilla/splice https://github.com/mozilla/onyx https://github.com/mozilla/infernyx
And tracked openly on Bugzilla:
https://bugzilla.mozilla.org/buglist.cgi?product=Content%20S...
The real reason we are doing it is because modern digital advertising sucks, and we are going to change how it works.
The current ad-tech 'environment' invades your privacy, robs publishers, and delivers deplorable performance for the brand. The only winner right now is the middle-men; the 'programmatic' exchanges and the various money siphons that trade your personal data.
We want to fix that. We are starting by building an ad targeting mechanism in the browser that you can easily control and that doesn't leak your data. Currently, ads will be shown only on the Newtab page, though one could imagine a generalized future version of this capability opened up to all internet publishers.