NVIDIA have always claimed that no exclusivity deals are signed with GameWorks. Others have [supposedly] always been welcome to assist game developers during the phases that NVIDIA gets proactively involved in.
It's just an extension of the systemic AMD problem: they [very likely] have the best hardware but their Windows drivers are horrific and not only do they not have developer support; they actually play the victim because others take the initiative. For crying out loud, even Intel has game developer support/code. Correction: it turns out that AMD do actually have some open source libraries for game devs.
The problem here isn't NVIDIA. NVIDIA set out to optimize the game as best as they could for their hardware. AMD didn't set out to do anything: once again they sabotaged themselves by not getting involved. If I'm lazy and I get left behind that is my fault, not the fault of the other guy who did what I didn't do.