The problem with these "never heard before" apps (there was one prior... I can't recall the name) is that they effectively end up just playing musical spam. If you look around at the bottom of the barrel you have all these horrible companies that have either purchased rights to songs, or recorded cover versions, all under the guise of being the real thing. It's basically the Walmart DVD bin, or the "Just like CK One" perfume.

If there was something that played only legit, small label stuff by artists who are trying to make great music (not a company trying to make a quick buck), then that would be fantastic.