Groundbreaking technology. I'm overwhelmed by Apple's consistent brilliance and their fresh take on accessories.
This isn't showing off Apple's engineering or innovative genius or whatever, it's just a courtesy to the Apple customers of HN: here's a new product, you might want it.
Admittedly they do quite a bit of advanced stuff that's over most of the press's heads (look at the security architecture that protects your fingerprints, or the implementations of their recent CPUs) so I shouldn't complain.