On the other hand, I agree that we are going to see some awful things as a result of internet.org activities.
From my personal view as an employee of one corp, it all comes down how people are rewarded/motivated to get things done. If short term profit is the king, morals are not so much part of the equation, resulting in all kinds of mess. Exceptions do happen, but they are what they are - exceptions...
Even if an employee is in charge of the big decisions, still no dice. No one of them can decide "Choice A makes more money, but choice B is the moral one" and make choice B without repercussion. Said repercussion usually being firing, demotion or career derailing. Then you get somebody in their position who WILL make the profit decision.
Everyone in a company is responsible to the board, who are responsible to the stockholders, who are individually interested in profit only (by definition).