Towards axiomatic morality
dematerialism.net
dematerialism.net
You can accept the author's implication that discrimination based on intelligence, charisma, good looks, etc is immoral. You can even accept that business and commerce are inherently unfair because they discriminate on such characteristics. Despite all that, a business-based (capitalist) economy is the best way we know to align the interests of the individual with the interests of the society. The author's philosophy completely fails on that front.
There are other failures to this philosophy, but I think that one is the most egregious.
Going beyond a gag, you can use humor to make an otherwise boring and hard to understand issue like net-neutrality more enticing to listen to, as John Oliver did so masterfully on Last Week Tonight. The way he often does it is by making a point of comparison with pop-culture artifacts (person, movie, consumer goods, historical event) in an analogous and equally absurd situation.
If we could codify this kind of story-telling, we could simplify the passing of moral programs.
You need to understand something before you can agree or disagree with it. That's the point of the kind of humor John Oliver uses - take something boring, use humor to attract ears/eyeballs, use well-known cultural artifacts to make a point of comparison, viewer now grasps principals of the issue while being entertained/having reward center tickled.
He also uses analogies because they reveal the absurdity of something without directly attacking someones existing beliefs, leaving wiggle-room to switch sides.
The "book" is hard to navigate, this is the whole book's table of contents: http://dematerialism.net/POS.html