User experience vs. Revenue what is more important to you?

http://thenextweb.com/insider/2015/05/17/adblockers-are-immoral-and-mobile-networks-should-know-better/

I stand in direct opposition to ads over user experience am I the only one? Ads on Facebook, twitter, google etc don't really phase me and I don't mind to be honest, because as a founder you understand that revenue keeps the lights on and it isn't terribly disruptive to the user experience. But hijacking your screen and having an awful transition prior to reading an article simply doesn't make sense.

Use adblockers you say, I can do but that doesn't change the facts or the principle on a product level.

That's just my 2 cents.

[The ad/publication in question is at the top]