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It looks like magic, but I heard it's not AI but human manpower that powers Magic.

How does Magic scale? How many human employees do work behind the scenes? (5, 20, 50)

This is what things like Mechanical Turk _can_ help with (https://www.mturk.com/mturk/welcome) point them to a few local restaurants and let the turker's vote on what they feel to be the best option. Human computing power is a thing.

“Do things that don't scale”

http://paulgraham.com/ds.html

"Use services that don't scale" --no one

Well, in reality a lot of food delivery services are being served by people, who answer phone calls. Not very scalable way, but it works :)

People who want robust customer support will use a service that doesn't scale. This includes people like my parents or your first N users.

I know. It still seems very time consuming and intense even for two founders until you raise money. You need a few fellows that help you out answering requests even if you start only with like 100 people (with the rest on a queue).

Can someone share his experience in such a kind of startup?

I believe Magic already got funding. Only took a few weeks if I remember correctly.

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