I'm always wary of the "great customer support" gambit. I mean, of course everybody likes great customer support, but who actually makes everyday purchase decisions based on hearsays about customer support quality?
I'm not talking about business threatening decisions (like relying on a free Google API, or tying your hosting to your registrar). But for most purchases at worst you will lose the money tied to it, which is probably not that big a deal.
Few weeks ago I ordered stationaries from an obscure Japanese website I had never heard about before, for my Japanese tea subscription service [1]. Total cost was around ¥4500 (~$37). I didn't hesitate, worst case I would have lost ¥4500. Turned out everything went very smoothly and I will certainly buy from them again. But maybe they have dreadful customer support, how could I know?
Next time I look for something online maybe Google will propose me a "Buy Now" button. And maybe I will give it a try, what could possibly go wrong? At worst I will lose a few bucks?
[1] Tomotcha (https://tomotcha.com)