Google Ad Planner has much better site traffic stats | Hacker News Reader

Google Ad Planner has much better site traffic stats

google.com

18 pointsepi0Bauqu13 comments

How do we know this is better than Quantcast? Does anyone know where the data comes from? Also, it seems to be missing some of the features.

For instance, it looks like the demographic data is absolute, instead of the percentages being relative to the totals for their data set, so it's hard to tell if my site is popular among people who earn over $100K, because they only make up about 1% of the audience.

Compare http://www.quantcast.com/yahoo.com

and https://www.google.com/adplanner/#siteDetails?identifier=yah...

How do we know this is better than Quantcast? Does anyone know where the data comes from? Also, it seems to be missing some of the features.

People suspect it's coming from the Google Toolbar, but all Google wants to confirm is that it's some sort of "secret sauce":

http://www.techcrunch.com/2008/06/24/is-google-ad-planner-ge...

I wonder where they are getting their statistics from.

It says that Digg's front page ads get only 500k-1m impressions daily with around 150k unique visitors daily while Slashdot is getting 1M-2M impressions with daily with 35k unique visitors.

https://www.google.com/adplanner/#siteSearch?identifier=digg...

https://www.google.com/adplanner/#siteSearch?identifier=slas...

It means that people at slashdot are more likely to read comments on topics, as opposed to accidentally being driven there by clicking on the description instead of the title link.

(the entire description text of a story links to the comments page, its very easy to click it accidentally. Additionally, the comments are sorted, unthreaded, by number of diggs by default; unless you have an account and are logged in the landing page is completely incoherent. Compared to slashdots moderated default comment pages).

You are conflating impressions with clicks.

The only thing that would make such a large difference would make sense is the number of people using adblock is much higher for Digg users than Slashdot users, which doesn't strike me as very probable.

https://www.google.com/adplanner/#siteSearch?identifier=twit...

Twitter is 59% female? Seriously?

That's really not surprising. For all the teeth-gnashing over the gender gap in tech fields, most general-purpose blogging and social-networking services seem to have majority-female user bases.

Have you seen the Top User List? http://twitterholic.com/ Ashton, Britney, Ellen, etc. The top "tech" figure I saw on that was about #33 (Pete Cashmore/Mashable) Guys like Kevin Rose are down at #148.

Twitter has come a long way from Kevin/Leo Laporte aiming to hit 100,000 followers.

I've found stats from adplanner to be very accurate

I find it amusing that none of the google properties have any statistics.

They do that intentionally to prevent conflicts of interest and accusations they manipulate the numbers of their own sites.

Better than who?

Compete/Quantcast/Alexa

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