Pretty cool way to capture leads. I hope you guys post the results of this experiment on growthhackers
Plus, it'd let your users promote their branding (upvote/downvote icons in that specific case) which is a win-win.
At minimum, some custom title text ('[user's main offering] is up'/'down' etc) would make a lot of sense, but I really think the favicons are simple enough (both to implement and to understand) and visible enough to be worth it too - it'd allow for at-a-glance uptime information [2].
[1] http://www.reddit.com/r/ideasfortheadmins/comments/36w2s3/ha...