I wrote that. I'm the founder and CEO of TNW and came up with part of the Canvas ad. After I pitched the idea of developing a sexy interstitial that would work intuitively and easy to use our designer and dev team came up with this, and I love it. I also understand your frustration. I know this is a bigger ad than you are used to. I also think you'll get used to it if you give it another chance. I see advertisers love it and we see readers tweeting about ads (when was the last time you even looked at an ad, clicked on one, or tweeted about one because you liked it? Right!) and mostly we get positive replies. And then there's a group of people who absolutely HATE them. So, we are trying to improve them as much as possible to make everybody love them, or at least not hate them as much. First thing you could try: hit the 'c' on your keyboard when you hit a Canvas ad and it will magically disappear. We will make it a lot better over the next week but always appreciate input. So contact me here, or at boris@thenextweb.com with anything you've got.