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Agree. After seeing this, I am now looking to reinstall AdBlock after having had it disabled for a while.

I wonder if people responsible for sites like this even think about how they may hurt their own site by pushing things too far?

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I thought about that a lot of course! I'm the founder and CEO of TNW and worked on the canvas ad with the design & dev team for months. We do know some people absolutely hate ads. No matter how small. And this one is huge! But we figured the upside of having a beautiful ad that more people would like would be worth the downside of losing a few people who hate any ad and probably even use an adblocker. I don't dislike people who use adblockers and think it is fine if they read our site for free and without making us any money. But if you do I also don't think you have mucch right to complain about ads anyway.

Adblock Plus made it so the ad shows up as a background image behind the article. I never realized it was an ad. When I open a private browsing window where Adblock Plus isn't enabled, the ad is full-page, front and center and you have to move your mouse to the right to reveal the article.

Hmm no, thats now how that works. If you browse aroudn the site we don't show the ad. If you visit new from twitter or google or facebook we show yyou the ad once. When you go to a second page we don't show it anymore. So when you open a private window it assumes you are new and shows you the ad.

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