[1] http://googleonlinesecurity.blogspot.com/2014/09/gradually-s...
These changes in Chrome are teaching them that the red marks on the location bar are just a normal part of those interactions.
Web browser developers need to make some decisions to make clear what is safe, probably safe, and an threat. Lumping wrong, but probably safe things in with threats means that users will ignore threats. Look at the history of Windows and users just clicking dialogue boxes without reading.
Normal users don't want to deal with the technicalities. Presenting information to the user is just a way to "do something" while not actually taking responsibility and solving the problem.
That's exactly the mindset that put us in this horrible situation. People would start warning against bad crypto much sooner if the consequences weren't as bad as browsers made them. We could even have warnings against plain HTTP already if browser security wasn't this radical.