Why Is Marketing Such a Tough Pill for Startups to Swallow?

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"Having worked at a startup that kept adding more features, I can tell you this approach doesn’t work. It’s like adding more flavors to a sundae based on the belief that variety is the spice of life. The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is The truth is that consumers will bite (pun, intended) on a plain vanilla sundae with chocolate sauce if they know that it exists and there is good buzz around how good it tastes."