The idea is to stick these chips into household applications (e.g. USB chargers), give the appliances out for free, stick the electricity bill on you, and give 75% of the Bitcoin revenue back to the parent company.
Yep, a free USB charger that you amortize over its entire use, at many multiples of what it should cost. It's great for people who love playing a guaranteed losing shell game between buying electronics and electricity.
I'm becoming more and more convinced that it's impossible to profitably mine bitcoins without screwing someone else in the process. The trick is to screw them as long as possible without them knowing.