We will soon redirect the HTTP page to HTTPS (thanks for catching that!). For now you can simply visit https://apply.e-estonia.com. We are also working to update the country lists.
After being approved as an e-Resident you are welcome to apply for a bank account and payment providers. As noted on the site, we are working on easier ways to facilitate this.
Benefits for US and global entrepreneurs include access to EU and European markets, and truly hassle-free online company administration. We are working on expanding services for individuals as well, which currently include two-factor authentication, document signing, and encryption.
Thank you again -- we are truly excited to launch this programme in open beta and welcome further questions at e-resident@gov.ee!