Volvo Lifepaint: the best way to survive a crash is not to crash

That would be closer to the point I was trying to make, that it is an unintentional blame shift. I don't think Volvo as a company knows that it is doing it, but it creates a situation where people unsympathetic to cyclists can point to an accident and not only say "well he shoulda worn a helmet" (if that situation applies), but can now add "well he shoulda sprayed on the hi-visibility paint" to their list of reasons to say that it is the cyclist's fault.

Mostly humor, but a little pessimism as well. A little hard to imagine, but I was thinking of a scenario in the future where a news report on some cyclist accident will not only mention "the cyclist was not wearing a helmet", but also "the cyclist did not apply hi-visibility paint".

Thanks for the link, I was not aware of other Volvo technologies for cyclist safety. It seems Volvo does genuinely care for cyclists. I was wary that they were continuing a precedent of saddling cyclists with the responsibility in an accident, but if they are doing things on the vehicle side, then its a two-pronged assault for increasing cyclist safety, and something I can get behind.