On top of that in vanilla WoW people actually went through all the content in the game. People would complete most of the quests, go through the dungeons in your areas multiple times to get armor sets, and do PvP (open world and battlegrounds). It might take an hour or two to get together a group to do some of the less popular dungeons and Battlegrounds queue times could easily take upwards of 40 minutes. Open world PvP and ganking would almost always take a couple of hours as you had to sometimes infiltrate enemy territory to claim your victims.

Nowadays WoW feels more like a virtual lobby system for the dungeon finder/PvP queue rather than an actual MMORPG. No one really bothers to play the game as you would expect a traditional RPG to be played.