It took him a whole year to hit max level?
Also, when you reach max level, doesn't mean you finished the game. There is tons of instances to do, special loot to earn, and other stuff; even in 2006.
For me, I like levelling, so, once I have levelled, and got geared up (which is incredibly fast these days), it is onto the next alt.
Nowadays WoW feels more like a virtual lobby system for the dungeon finder/PvP queue rather than an actual MMORPG. No one really bothers to play the game as you would expect a traditional RPG to be played.
Thanks, I will use this description in the future. It definitely describes how I feel about most of MMORPGs I checked out lately.