Ultimate validation

I completely agree that validation is sought after in the wrong places. People feel that validation is defined by a valuation that was bloated by initial investors or by a few people saying they are interested.

That ain't the case. You need people to put their money where their mouth is. Bottom line.

Great read. Thanks Justin.

This is something I had to learn through experience:

*"To be successful, a product needs customers that are easy to reach, cheap to convert, and undemanding to support."

When you're starting out, you're just looking for your first $1. But once you get customers, you really need a sales process that is reproducible.

One thing I found is that if you're doing a demo, and there are multiple decision makers on the call, that's a bad sign.

Great read Justin. I think the challenge lies in getting creative .. finding a way to resist the temptation to splurge on the business before getting those first customers because you have to.

Thank for sharing Justin, its also quite difficult to to reproduce the sales rpocess when wanting to reach new customers.

Thanks for sharing this perspective; valuable reminders to be sure.

I don't think this line of reasoning gets as much attention as it deserves.