"correct me if I'm wrong, but I don't see anywhere on that site that she is doing a startup. Sounds like she could use her own advice."

Well I understood her as saying "Instead of whining about how there aren't more women in software, let us(women) get out there and build something".

She doesn't have to create a startup for that to be a point worth thinking about. (If it were, only soldiers could decide whether and where and how long to fight).

Perhaps this is it? http://bundl.it/About

Not everyone who wants to make good stuff wants to get into business.

We need less vapid startups thanks.