That's the evil right there. Read carefully what's written.
"The main reason for Python 2 users to not switch to Python 3 is the lack of motivation/killer features". Which says that users are familiar with what Python 3 has to offer but consider it not good enough. Why would you then jump to a conclusion that you have to be more proactive in directing people to switch to Python 3. Or even better, to stop adding features to what 81% of people use.